![]() “The last book we will ever deliver will be in Fargo, North Dakota.”ĬenturyLink opposed the removal of Washington’s regulation requiring printed phone books in 2013, arguing that many people, especially the poor, don’t have access to online directories.īut most who submitted comments to the commission supported the end of the regulation, including officials representing the city of Seattle and Dex Media. “I don’t think Manhattan, New York, will have a book in 10 years, but Manhattan, Kansas, will,” Gregory said. “We’re going to put out a great book as long as the market demands it,” Gregory said.ĭespite the white pages’ re-emergence in Spokane, printed phone books still have a limited life span. “Even though Spokane is a larger market, it kind of acts rural,” Gregory said.ĭex has an online directory, but printed phone books still account for about two-thirds of Dex’s business, Gregory said. Gregory said only about a dozen markets nationwide have reacted so negatively to Dex’s decision to delete the residential listings that Dex reversed course and put them back in newer editions. Removing residential listings in Washington became possible in 2013, after the Washington Utilities and Transportation Commission ruled that phone companies no longer had to distribute phone books to all customers. “We’ve been taking them out pretty much throughout the United States,” Gregory said. In many urban markets, residential white pages have been removed. The rise of online phone directories, along with the decreasing use of residential landlines, has led to declining use of printed phone books. “The feedback from the advertisers and the marketplace was they wanted their numbers back in,” said John Gregory, vice president of directories for Dex Media. There were so many complaints that when Dex’s Spokane phone book arrived on front porches this fall, residential white pages were back. The book, printed by Dex Media under a contract with CenturyLink, did not include residential white pages for the first time. When CenturyLink’s official phone book arrived on the doorsteps of Spokane homes and businesses in 2014, there were many angry customers.
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